About DIY Solutions

DIY Solutions is where creators stop "just posting content" and start building things people actually care about. We sit at the intersection of culture, content, and real-world experiences — turning voices into something bigger than reels and posts.

What We Do

We work with storytellers, comedians, musicians, performers, and entrepreneurs — helping them build formats, IPs, shows, and experiences. The kind of stuff people don't just scroll past, but actually show up for.

Our Approach

Start with what connects, then build it into something bigger. Sometimes that begins on ground — with real audiences, real energy, real feedback. Sometimes it starts digitally and scales fast. Either way, we ask one question: does this actually resonate?

What We Build

From packed-out fan meets and storytelling shows to brand collaborations that don't feel like ads — we're constantly experimenting and putting things into the world that feel fresh, real, and culturally relevant.

Content is infinite now. But attention, intent, and community — that's what we're really building for.

DIY Solutions Logo

The DIY Framework

Design

We design format-led experiences around creators; shaping their voice into structured content, shows, and scalable IP.

Insight

We rely on audience behavior and cultural signals to guide what we build, refine, and scale.

Yield

We focus on outcomes that matter; engaged communities, real-world participation, and sustainable creator-led businesses.

Why Now

The next phase of the creator economy is being built beyond the screen. But as content becomes infinite, attention alone is no longer enough.
The shift is clear:
Audiences are moving from passive consumption to active participation
Brands are moving from ads to culture-led storytelling Creators are evolving into format-driven IP.
At DIY, we focus on this shift; building formats that convert digital reach into real-world engagement and scalable creator IP.

$250B+

Global creator economy

$100B+

live events and experiences market

900M+

Internet users in India

Meet the Team

A bunch of different brains wired very differently… somehow building the same thing.
Strategy, jugaad, storytelling, execution; we don’t divide roles too much, we just make things happen.

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Amol Gupta

Co-Founder | The One Connecting All the Dots

Talks to brands, builds IPs, closes deals, fixes problems; and is already onto the next big thing before this one’s done.
Operates in that space where ideas, business, and execution collide; and somehow keeps all of it moving.
Believes influence isn’t views. It’s people showing up. Runs on instinct, chaos, and last-minute brilliance.And more often than not, it works.

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Manik Girotra

Jugaad Officer

If there’s a way, Manik will find it. If there isn’t, he’ll still find it.
From last-minute fixes to impossible asks, he thrives in the chaotic space between problem and solution where most people panic, he thrives. Glue guy, fixer, silent operator. Half the things that “just worked” probably had Manik behind them.

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Parimal Piyush

Business & Scale Officer

Sales, finance, creators, deals — all in one loop. Lives in DMs,Linkedln and spreadsheets, turning conversations into actual revenue.

Built deep inside the creator ecosystem, he knows exactly who to call, when, and why. If there’s a deal to be cracked, Parimal’s already halfway there.

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Ayusha Vaghela

Creative & Chaos Manager

Creative meets systems meets speed. From building ideas to executing them end-to-end, she’s across everything; creative, clients, and bringing in business.
AI tools, workflows, content, execution - all running in one continuous loop.Also the person everyone goes to when something needs to be fixed, improved, or just made 10x better.
Asks a lot of questions. The kind that makes things sharper. Why this? Why now? Can we do it better? Always testing. Always building. Always ahead of the curve

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Sarbendu Jha

Accounts & Control

The calm in the chaos. While everyone’s moving fast, he’s making sure everything adds up properly.

Numbers, payments, compliance — nothing slips past him. Doesn’t say much, but always knows everything. If the math is clean, Jha Sir’s already checked it.