Our Projects

Background

Sprite aimed to strengthen its market presence through a large-scale, culturally relevant campaign across India, requiring both national scale and deep regional resonance.

Objective

Maximize reach and engagement while ensuring strong cultural and linguistic relevance across diverse audiences.

Execution

• Managed a wide creator ecosystem across regions and categories
• Executed multilingual content in 10+ languages for regional penetration
• Rolled out integrated digital activations across platforms
• Handled end-to-end campaign execution including talent, content, and distribution

Results

• ~1B reach achieved
• 90% national coverage
• Strong regional engagement across markets

Background

Uber's national campaigns lacked deep cultural resonance and engagement in South Indian markets.

Objective

Drive regional relevance and engagement through localized, culturally rooted content.

Execution

• Partnered with regional creators like Niharika NM
• Produced localized, culturally contextual content
• Amplified content through social media and paid distribution

Results

• Significant increase in engagement across South markets
• Improved brand visibility and service adoption

Background

KFC wanted to strengthen its positioning among Gen Z through culturally relevant and shareable content.

Objective

Drive high engagement and virality through pop-culture-led content.

Execution

• Collaborated with Urvashi Rautela
• Created a meme-driven, high-shareability reel
• Leveraged trend-based organic distribution

Results

• Strong virality and engagement rates
• Reinforced youth-first brand positioning

Background

Metro Brands aimed to elevate store launches into culturally relevant, high-impact experiences.

Objective

Create premium launch experiences combining celebrity, influencer, and consumer engagement.

Execution

• Led end-to-end event design and execution
• Curated influencer and celebrity integrations
• Executed multi-city rollouts including Tier 2 and Tier 3 markets

Results

• Transformed store launches into cultural sneaker events
• Successfully scaled premium retail experiences across markets

Background

The brand wanted to create a differentiated content property to stand out in a crowded premium beverage category.

Objective

Launch "Unusual Pairings" as a culturally driven digital IP.

Execution

• Curated cross-domain creator pairings
• Produced high-quality digital episodes
• Managed end-to-end rollout in partnership with Kommune

Results

• Strong brand recall
• High organic traction across audiences

Background

Times Black aimed to build deeper engagement with premium audiences through exclusive experiences.

Objective

Create immersive, high-end experiences for HNI audiences.

Execution

• Curated a Sufi evening at Red Fort
• Led creative direction and artist curation
• Designed storytelling-led immersive environments

Results

• Elevated premium brand perception
• Strengthened audience engagement and loyalty

Background

Mamaearth wanted to scale its digital presence and reach wider audiences across India.

Objective

Drive awareness and engagement through influencer-led storytelling.

Execution

• Collaborated with multi-category influencers
• Executed monthly campaigns across platforms
• Focused on regional content and audience expansion

Results

• 1M+ monthly reach
• Highly efficient CPV
• Strong engagement across platforms

Background

MG Motor aimed to improve brand perception and increase digital engagement.

Objective

Drive positive brand conversations and strengthen online presence.

Execution

• Managed influencer campaigns and ORM strategies
• Built and engaged active brand communities
• Executed performance-led campaigns with consistent optimization

Results

• 20–25M monthly reach
• 12K+ monthly mentions
• Strong community engagement and sentiment improvement

Background

ANP Corp sought to position a luxury real estate project for premium buyers.

Objective

Drive qualified leads and strengthen premium positioning.

Execution

• Developed multi-category influencer strategy
• Created walkthroughs and lifestyle-led content
• Used creators as lead-generation channels

Results

• 1M+ reach and direct sales impact
• Converted creators into long-term brand advocates
• Secured retainer partnerships

Background

District launched a new feature, District Pass, targeting urban consumers.

Objective

Drive rapid awareness and adoption through creator-led distribution.

Execution

• Activated 250+ creators within one week
• Rolled out high-frequency short-form content
• Optimized campaigns for performance and relatability

Results

• 250+ creators activated in 7 days
• CPV < ₹0.4
• Strong awareness and feature adoption

Background

JK Lakshmi Cement wanted to move beyond functional messaging and become culturally relevant.

Objective

Drive awareness while integrating the brand into everyday storytelling.

Execution

• Activated 55+ creators across genres
• Built lifestyle and culture-driven narratives
• Focused on subtle, non-intrusive brand integration

Results

• 10M+ views
• CPV < ₹0.4
• Strong organic recall and engagement

Background

INDmoney aimed to increase awareness of US stock investing among Indian users.

Objective

Educate and build trust through credible finance creators.

Execution

• Partnered with finance YouTubers and experts
• Created long-form educational content
• Integrated the product into storytelling-led financial content

Results

• High-quality awareness among target audience
• Strong trust-driven positioning in the finance category

Background

Pi42, a crypto trading platform, aimed to drive adoption among active traders and digital-first users.

Objective

Increase signups and platform usage through creator-led education and promotion.

Execution

• Partnered with top crypto creators and YouTubers
• Integrated platform usage into videos, live sessions, and tutorials
• Optimized campaigns based on real-time performance metrics

Results

• 200–300 signups per creator per live session
• Strong conversion-focused campaign performance

Background

Credai aimed to position itself as a forward-thinking, knowledge-driven platform within its category.

Objective

Build visibility and authority through content and media amplification.

Execution

• Collaborated with creators and industry experts
• Executed PR and media amplification strategies
• Positioned brand through thought leadership narratives

Results

• 50+ media coverages
• Improved brand credibility and awareness
• Strong positioning within the ecosystem

Background

Blue Machines, founded by Apna's founder Nimit, launched as a new-age company targeting operators, founders, and builders.

Objective

Drive strong brand awareness and establish credibility at launch.

Execution

• Executed a LinkedIn-first launch campaign
• Built narrative-driven founder-led content
• Activated early community engagement and distribution

Results

• 500K+ reach during launch phase
• 8–10% engagement rate on LinkedIn
• Strong traction within startup ecosystem